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Altoona Herald-Index
The Altoona Herald-Index is distributed to both subscribers and non-subscribers in the Altoona Community, located in Polk County about 5 miles east of Des Moines.
This Des Moines suburb offers the advantages of large city amenities with the convenience of a small town. Altoona offers beautiful recreational bike trails, hundreds of rose plants in Haines Park, a new 14,500 square foot aquatic park, a 68-acre athletic complex, plus city tennis courts, swimming pool and two public golf courses. It is also home to Prairie Meadows Racetrack & Casino and the Midwest's largest family resort complex, Adventureland Park, Inn, and Campgrounds.
Distribution:
Tuesday: 12,373 Subscribers & Non-subscribers
Wednesday: 6,057 Subscribers
Tuesday: 12,373 Subscribers & Non-subscribers
Wednesday: 6,057 Subscribers
The Altoona-Herald Index reaches 14,571 readers every month.
Altoona Reader Profile:- 67% are women
- 39% are age 35-54
- 38% have a household income of $75,000+
- 26% have a Bachelors Degree
- 64% are married
- 52% have a least one child
- 95% own their home
- Affluent Families (HHI $50K+ with kids) are 32% more likely to read the Altoona-Herald Index than the general population.
