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Community Publications
Affluent Boomers (45-64 with HHI $75k+) are 31% more likely than the general population to read their Community Publication.
The Des Moines Metro communities represent a vibrant and growing population. Our individual communities are important to us, whether it's searching for the latest events and happenings around town or finding the photo of your child or grandchild in the sports section, the Community Registers help readers stay in touch with their community.
They are a destination for community news and information, such as local shopping specials and church fundraisers.
Each Community Register is published and distributed to subscribers in the daily Des Moines Register on Tuesdays and Fridays. In addition, non-subscribers are mailed the Community Register on Tuesdays. With ten total community papers, each one segments neighborhoods in and surrounding the Des Moines metro. Our Community Registers include:
The Community Publications reach 170,256 readers every month.
Community Publication Reader Profile:
- 54% are women
- 58% are age 45+
- 36% have a household income of $75,000+
- 58% are married
- 75% own their own home
- Affluent Boomers (45-64 with HHI $75k+) are 31% more likely than the general population to read their Community Publication.
Readers of Community Publications are more likely to:
- Attend local concerts, events, and sporting events
- Remodel their home
- Dine out multiple times a month
- Own non-traditional vehicles like RVs, motorcycles, and ATVs
- Likely to buy a used vehicle in the next 12 months
