Solutions
Custom Publications
Juice is a free weekly lifestyle and entertainment publication for smart, young professionals ages 25-34 who are purchasing their first homes, advancing their career paths and continuing their education. With high disposable incomes, they are all about their money – how to spend it, save it and make it work for them!
Juice focuses on nightlife, music, food/booze, career/networking, events and more. This tab section publishes every Wednesday with 35,000 copies strategically placed on racks in the Des Moines metro/Ames area.
Juice reaches 60,036 readers in the NDM every month.
Juice Reader Profile:
- Smart Young Professionals (25-34 with HHI $35k+) are 26% more likely to read Juice than the general population.
- 51% are men
- 45% are age 18-34
- 35% have a household income of less than $35,000
- 48% are single
- 44% have children
- People who rent are 36% more likely to read Juice than the general population.
Juice readers are more likely to:
- Plan to buy a new vehicle in the next 12 months
- Have active nightlifes (shows, comedy clubs, concerts, and sporting events)
- Take annual vacations across the Midwest
- Have home equity or improvement loans
- Are tech savvy (smartphones, iPad, satellite radio)
- Dine out multiple times a month
- Use coupons once a week
Source: Scarborough Release 2, 2011
___________________________________________________________
Q is a vibrant publication rooted in health and fitness. It is filled with actionable and practical advice on nutrition, fitness and well being that helps our readers look better, feel better and live better.
- Be health conscience (belong to a gym, do Yoga and workout regularly)
- Visit medical professionals and specialists annually
- Remodel their home (carpet, flooring, landscaping, painting)
- Buy furniture and mattresses
- Dine out at a restaurant every month including upscale dining
- Plan for their families' future (401K, college savings plan, auto and home improvement loans)
