Solutions
DesMoinesRegister.com
DesMoinesRegister.com attracts a broad audience, averaging more than 1,440,900 unique visitors and 17,555,600 page views each month. Users keep coming back to stay up-to-date on time-sensitive information and to find out what’s new in the metro.
The site provides the only local search aggregator available from majorDes Moines media. It includes a searchable restaurant database, photo galleries, videos, as well as reader generated content.
DesMoinesRegister.com reaches 1,440,900
unique visitors every month.
DesMoinesRegister.com visitor profile:
- 53% are women
- People age 35-44 are 30% more likely to visit DesMoinesRegister.com than the total population.
- 47% have a household income of $75,000+
- 43% have a Bachelor’s degree or higher
- 61% are married
- 78% own their home
- Affluent Boomers are 20% more likely to visit DesMoinesRegister.com than the total population.
- Smart Young Professionals are 49% more likely to visit DesMoinesRegister.com than the total population.
ZAG Targeting
Zip, Age, Gender (ZAG) allows DesMoinesRegister.com to deliver your campaign specifically to a target audience or community. In 2010 over 70% of all page views came from a registered ZAG visitor.
Source: Scarborough Release 1, 2011
