Solutions
Digital Marketing Services
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Search Services 
Search Engine Optimization
Search Engine Optimization (SEO) is the process of making enhancements to your Web site to influence its rankings in search engines and is the best way for search engines such as Google and Yahoo! to find your site. Getting your Web site to rank as high as possible on the organic search listings is accomplished through search engine optimization (SEO), and though it takes time to achieve results, improving your organic search results is necessary to bring more traffic to your site.
SEO will provide your business with a long-term value, has the highest ROI of all online marketing efforts, and generates more traffic than paid search. Our services include a detailed strategy that is optimized and managed by professional, trained specialists. We provide monthly metrics, rank reports, and complete site analytics. Let Des Moines Register Media help you move up in the organic listings.
Pay Per Click Advertising
Pay-per-click (PPC) advertising allows your business' website to appear at the top of the page within the advertising or "sponsored listings" sections on search results pages, right away. With a PPC marketing campaign, your website can see results immediately. It is a good way to obtain visitors when you don't have a top-ranking site for specific search terms or phrases that are important for your business as well as target only those interested in your product or service.
In addition to Search Engine PPC we also provide:
- Facebook Ads
- Mobile Search Engine PPC
- Call Tracking & Conversion Page
Maps and Reputation Management
57% of people searching locally contact the business they find. Be sure you get that call! We can help your customers find your business and manage your online reputation. We provide you with an overall scoring of your online reputation, a recommendation, and a plan to improve your reputation. We monitor all mentions of your business online including reviews, social media, and how you rank in comparison to your competition.
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Social Media
The way people communicate with each other has changed drastically in the past 5 years. People ARE talking about your business, customers are becoming “mayors”, reviews are being made and photos are shared instantly. 75% of small businesses have a company profile on a social networking site. Using social media, we will help your business acquire new customers, engage with your existing customers, and grow those relationships to create long-lasting customers.
- 80% of U.S. companies are using Facebook to acquire new customers.
- 72% of the top 100 U.S. companies use Twitter to engage with customers
- Those who respond to Foursquare specials spend over 350% more with retailers.
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Website Design Services
The best websites compel new customers to take action and help current customers find important information. From the layout of graphic elements to the tone of your copy, everything on your site has to be carefully orchestrated to ensure that the user has a pleasurable experience. We provide 4 different options in order to meet your business’s needs: Custom Website Design, Template Website Design, Custom Landing Page and Template Landing Page.
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Email Services
Target your best customers with our email marketing. Permission-based-consumers want you to engage with them. Since consumers have opted-in to receive this information it is more relevant and targeted to their interests and buying habits. 86% of email subscribers say it is important to them that email newsletters provide "easy access to information I'm interested in." Email Marketing is great for getting a direct response from consumers, targeting your best clients and tracking each campaign’s effectiveness.
