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Mark Wurzer
Vice President, Sales
515.284.8384
mwurzer@dmreg.com

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East/North Register

FAST FACTS 

The East/North Register is distributed to nearly 38,000 subscribers and non-scribers each week in the Des Moines East/North Community. This area is home to the internationally-acclaimed Iowa State Fair, located on East University Avenue. The 10-day annual event attracts over a million people from all over the world every year.  

In addition, there is a healthy business environment that includes a variety of locally owned restaurants and retail options to explore. One of the most well-known employers is Anderson Erickson Dairy, a family-owned business and one of the largest independent dairy companies in the country.

Distribution:

     Tuesday: 24,246 Subscribers & non-subscribers
     Friday: 6,331 Subscribers

The East/North Register  reaches 33,796 readers every month.

East/North Register Reader Profile:
  • 51% are women
  • 40% are age 18-34
  • 58% have a household income less than $35,000
  • 54% have a high school diploma or less
  • 57% are single
  • 60% do not have children
  • 23% rent
  • 29% work in the construction, farming, service or transportation industries. 
Source: Scarborough Release 1, 2011