The Indianola Record-Herald is distributed to both subscribers and non-subscribers in the Indianola/Warren County Community, located just minutes south of Des Moines.

There is a little bit of something for everyone in Indianola. Indianola has a vibrant park system comprised of 14 parks and many opportunities for recreation and relaxation. The business community is also very vibrant and unique featuring the Indianola Town Square, an array of shops, restaurants and services.  It is also home to Simpson College, Des Moines Metro Opera, the National Balloon Museum and the National Balloon Classic.

Distribution:

The Indianola Record-Herald reaches 22,703 readers every month.

Indianola/Warren County Reader Profile:

• 58% are age 45-64
• 40% have a household income of $50,000-$75,000
• 67% are married
• 31% have a least one child
• 88% own their home
• Boomers (age 45-64) are 29% more likely to read the Indianola Record-Herald than the general population. 

Sources: Scarborough Release 1, 2011, IndianolaIowa.gov

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