Solutions
The Des Moines Register
The Des Moines Register
On a daily basis, The Des Moines Register offers a content-rich environment full of news and information to Iowa readers. Its reach among adults far exceeds that of any other local medium, seven days a week, 365 days a year.
The Des Moines Register publishes two advertising editions of the paper each day. The State edition is distributed in 74 counties outside of Central Iowa. The Central Iowa edition is delivered to counties surrounding the metro market, including households in the greater Des Moines area.The daily Des Moines Register reaches 455,692 readers
and The Des Moines Sunday Register reaches 463,163 readers in Central Iowa every month!
The Des Moines Register Reader Profile:
- 55% have a household income of $50,000+.
- People with a graduate degree are 21% more likely to read The Des Moines Register than the general population.
- 60% are married.
- 78% own their home.
- Affluent Boomers are 22% more likely to read The Des Moines Register than the general population.
Readers of The Des Moines Register are more likely to:
- Take in local entertainment like Jazz in July, the Arts Festival, andn college football games
- Take an annual vacation in the Midwest
- Purchase a new vehicle in the next 12 months
- Take our personal loans and plan for retirement
- Have an office in their home
- Dine out multiple times a month
- Make home improvements or remodel
Source: Study: Scarborough Release 1, 2011
Sections
- Main: Every day The Des Moines Register provides Iowans with in-depth coverage of local, national and world news on the most current events. Readers will also find exclusive stories and unmatched political coverage.
- Metro & Iowa: Metro & Iowa provide in-depth coverage of education, legislature, weather and obituaries.
- Sports: In Sports, readers will find more breaking news, interviews and photos than any other single source in Iowa from our award-winning statewide sports team. Find behind-the-scenes insights from coaches, the strategy for the season and the players’ path to the spotlight.
- Business: Every day in The Des Moines Register, this section provides business news that affects the lives of Iowans, including features on business leaders, news about Iowa companies and industries with an economical impact in our state.
- Opinion: The Des Moines Register Opinion section promotes wide-ranging conversation about issues that matter to Iowans. Editorials represent the opinion of the newspaper’s editorial board, which is made up of Publisher Laura Hollingsworth, Editor Rick Green and editorial staff, including writers Andie Dominick and Rox Laird. The Opinion section contains editorials, guest essays, and letters to the editor, which strive to give voice to richly diverse viewpoints.
- IowaLife: IowaLife contains a mix of food, shopping, road trips, and creations to help our readers plan and play. We keep them informed about arts and entertainment in the community every day.
- Datebook: Datebook is the local entertainment source in the Des Moines metro area that targets a broad, active audience. Datebook publishes every Thursday and is inserted in The Des Moines Register in the Central Iowa edition.
- Classifieds: The Des Moines Register’s Classifieds is a destination section for buyers and sellers. In this section readers find and/or place ads for rentals, pets, services, merchandise and local garage sales. Classifieds publishes five days per week, Wednesday-Sunday.
- CareerBuilder: The CareerBuilder section of the Classifieds publishes on Saturday and Sunday and combined with CareerBuilder.com is the best way to attract potential employees. This section covers a variety of job opportunities to reach Iowans.
- Apartments.com: Turn qualified leads into signed leases with solutions from Apartments.com. Target renters with special offers, featured listings and a package that will best fit your advertising needs.
- HomeFinder: Readers can find the HomeFinder section five days a week: on Wednesday-Friday, homes for sale run within the Classifieds which are part of the Metro section; on Saturday and Sunday, HomeFinder has its own section.
- Cars.com: Our Cars.com section combined with our digital Cars.com site is the best way to reach potential auto buyers. Readers can find this section five days a week.
