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West Register
The West Register is distributed to over 52,000 subscribers and non-subscribers each week in the Des Moines West Community. It is the largest community population in our metro area and the most diverse.
With an extensive cultural and historical scene, Des Moines West residents enjoy the Sherman Hill neighborhood as well as the Ingersoll corridor. Both neighborhoods offer unique shopping and a variety of restaurants and retail businesses. This area also is home to Drake University, a private liberal arts undergraduate university with renowned law and pharmacy graduate level programs, and Des Moines University, an osteopathic medical school.
Distribution:
Tuesday: 30,610 Subscribers & non-subscribers
Friday: 12,319 Subscribers
West Register Reader Profile:
- 53% are women
- 43% are over the age of 55
- People with a household income of $50,000-$74,000 are 24% more likely to read the West Register than the general population.
- People with a graduate degree are 38% more likely to read the West Register than the general population.
- 43% are single
- 77% do not have children
- 83% own their home
- Affluent Boomers (45-64 with HHI $75k+) are 33% more likely to read the West Register than the general population.
