Solutions
Yahoo! Partnership
Our partnership with Yahoo! combines Des Moines Register Media’s brands, media sales expertise, and leading website audience with Yahoo’s! scale, online audience targeting capabilities, and display advertising expertise.
DesMoinesRegister.com combined with Yahoo.com reaches 80% of local internet users.
Site Traffic:
- Monthly Page Views: 87,584,250
- Monthly Unique Visitors: 495,872
Local Yahoo! Reader Profile:
- Spend on average over 10 hours a week online
- Over 50,000 local Yahoo! visitors spend over 20 hours a week online.
- 50% access the internet at work
- 42% more likely to access the internet via a smartphone
- Very likely to use the internet for local news, employment searches, watch movies or TV shows online, and play fantasy sports
Des Moines Register Media in partnership with Yahoo reaches the right audience at the right time with the right solution.
ZAG Targeting
Zip, Age, Gender (ZAG) allows DesMoinesRegister.com to deliver your campaign specifically to a target audience or community. In 2010 over 70% of all page views came from a registered ZAG visitor.
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Behavioral Targeting is an amazing way to reach a highly specified audience. Behavioral Targeting can be done on both DesMoinesRegister.com and Yahoo!
How does it work?
Behavioral Targeting is based on the knowledge of what other sites our readers frequently visit. For example, a consumer who visits several golf sites for merchandise or golf information is labeled as a Golf Enthusiast. We track this information through “cookie string technology” as those cookies of their web browsing history travel with them. It is essentially their online DNA.
Sources: Scarborough Release 1, 2011; comScore Monthly Average (Oct 2010-Sept 2011 DMA)
